THE NEW MAYOR OF THESSALONIKI BUTARIS IOANNIS

THESSALONIKI IS ONE OF THE 41 Places to Go in 2011 voted by NEW YORK TIMES

Salonika, Greece
Out of the country’s economic woes, a new wave of artists.

It may come as cold comfort to the Greeks, but the country’s financial woes have made it prime territory for bargain-hunting tourists. The coastal city of Salonika, often overlooked by tourists in favor of Athens, has been gaining momentum for the last several years with its prolific cultural scene. Now, with British Airways adding a direct route from London and a new mayor pushing forward a spate of major cultural and tourism initiatives, Salonika is hotter than ever.

The newest wave of culture makers in the laid-back city include the nonprofit Dynamo Project Space, which gives a platform to up-and-coming local artists, architects and designers, and Sfina, a self-appointed “urban prankster network” that instigates flash mob-style events in public spaces. Since it opened last summer, the eco-conscious design firm 157173 has garnered attention for its offbeat minimalist lamps, mobiles and other design objects that are equal parts Bauhaus and Joan Miró.