‘UP Greek Tourism’ campaign in NEW YORK

NEW YORK  BILLBOARD TIMES  SQUARE

WASHIGTON DC BILLROAD  7th STREET

LONDON PICADILLY LITE

Managed by Greeks around the world on a voluntary basis, Up Greek Tourism is a private initiative aiming to promote Greece as a touristic destination. With no budget or hired professionals and using Loudsauce as its platform, we have already completed two projects in New York City and Washington DC and we just finished crowdfunding for our third one in London. Our campaigns are promoted mainly via social media networks, such as Facebook and Twitter.
The main objective of the ‘UP Greek Tourism’ campaign is to promote Greek tourism abroad in two ways: directly, through the outdoor advertising campaign, and indirectly through the word of mouth created through traditional and social media who will re-produce the campaign. Additionally we hope to inspire Greeks to think of innovative personal initiatives to help the Greek economy and we also want to demonstrate to the world that Greek people remain an innovative, resilient and hospitable nation.

SOURCE : FACEBOOK PAGE  ' UPGREEK TOURISM'
 http://www.upgreektourism.gr/

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